Because Social Media doesn’t just work, it makes us hungry, too! Part 2

featured image - Coconut Caramel3

It’s all too often that I need to defend the value of social media…bottom line: it works. BUT, you do need to know HOW to work it, and use it well. I can only relate it to being trained in the art of making sales calls, or customer service, or even finding the right group of friends. It is certainly not a separate department at your company, and it’s certainly not something to farm out to an “expert” without involvement and understanding. … [Read more...]

What is a Social Media “Expert” anyway? 

featured image - SOCIAL MEDIA EXPERT

I’m not sure that in this day and age it makes sense to trust any label or title – not on products, and not on people either. A claim is very different from fact and function. One of the biggest challenges – and defining moments - when I work with clients developing their business and brand is creating the title or tagline that captures and communicates the essence of the product or service being delivered (meanwhile, I just have a long list of titles that evolves because “business development” is too boring and broad for me, and “idea girl”, my original title from 1994, when I started my business, doesn't accurately deliver that I also execute my ideas). It’s really much more about what you do, than what you claim to be, so I choose to put the emphasis in the activity of “being” once the “packaging” is complete. … [Read more...]

Thirsty for Change

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We fill our pots, bathtubs, sports bottles, and swimming pools with it. We wash the car, the pets, our bodies and the dishes with it. We use it in manufacturing, and rely on it for power. It's essential for life, but it's obvious from the way we treat our water that we don't appreciate the vital importance of it. There’s no more time or water to waste. California only has about a year of water left, and let’s face it,  “this crisis belongs to all of us.” … [Read more...]

Consumer Demand + Creating Change

featured image - Progress

It's not like I want to give credit to huge retailers and big food for making change, and I'm certainly not advocating for anyone to start eating fast food, or shopping big box before local indie, but sometimes, a cluster of announcements, no matter how small on their own, give me some hope - hope for change, hope that our voices are being heard, and our spending trends and demands matter. … [Read more...]

IWM: Eden Hertzog

Eden Hertzog

We spoke with Eden Hertzog, the cookie mogul, boss lady, baker babe at New Moon Kitchen. She makes delicious, all natural, nut, peanut, egg, and dairy free, kosher, vegan and delicious cookies and granola. We found out why her baked goods stand out on a crowded store shelf, how social media has changed this bakery business,  and how many is too many healthy cookies. … [Read more...]